DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has announced a significant expansion of its regional presence with the opening of a new office in Riyadh, Saudi Arabia. This move marks a pivotal step in DXB Live’s strategy to enhance its global footprint and solidify its position as a leader in the events industry.
Khalid Al Hammadi, Senior Vice President of DXB Live, shared his enthusiasm about the expansion, stating, “For 2024, our goal at DXB Live is to increase our presence in international markets, with a special focus on Saudi Arabia. We are exploring opportunities to establish regional offices in various Gulf countries, as well as expanding our reach in European, American, and Middle Eastern markets. Our aim is to deliver our extensive range of services to clients worldwide, and we are committed to offering top-tier services globally.”
The expansion into Riyadh is a strategic move that aligns with DXB Live’s broader objective to capitalize on the growing demand for high-quality event management and experiential services in the region. This new office will allow DXB Live to cater to the increasing number of prestigious events and projects emerging in Saudi Arabia, further cementing its role in shaping the future of event experiences.
In the first half of 2024 alone, DXB Live has provided its world-class services to a host of prominent events across the globe, including locations such as Morocco, Egypt, China, South Korea, Germany, the USA, Singapore, and Spain. This global reach underscores the company’s ability to deliver exceptional event experiences on an international scale.
The Riyadh office will enable DXB Live to leverage Saudi Arabia’s growing market for events and experiential services, driven by the country’s ambitious Vision 2030 plan. This plan aims to diversify the economy and increase the focus on sectors such as tourism and entertainment, creating a fertile ground for DXB Live’s expertise.
Khalid Al Hammadi expressed confidence in the expansion, noting, “Riyadh is rapidly emerging as a key player in the global events industry. By establishing a presence here, we are positioning ourselves to better serve the needs of our clients and to tap into new opportunities in the region. This expansion reflects our dedication to driving innovation and excellence in event management.”
As DXB Live continues to grow its regional and global presence, the company remains committed to delivering innovative and high-impact events that resonate with audiences and elevate client experiences. The new office in Riyadh is set to play a crucial role in advancing DXB Live’s mission to become a leading name in the integrated event management services industry.
With this strategic expansion, DXB Live is not only enhancing its operational capabilities but also contributing to the dynamic and evolving landscape of event management in the Middle East and beyond.