Firas Al Msaddi, CEO and founder of fam Properties, is a transformative figure in Dubai’s real estate sector. His journey from a determined youth in Homs, Syria, to leading one of the UAE’s most successful real estate firms exemplifies ambition, resilience, and innovative leadership.
Early Life and Career Beginnings
Born in Homs, Syria, Firas Al Msaddi attended the Institute Knowledge Village and showed entrepreneurial spirit from an early age, trading items like shoes and firecrackers. At 21, he moved to Dubai with limited English skills, but his dedication to learning and perseverance soon paid off. After working as a mall security staff in Doha and a salesman at an Armani retail shop in Dubai, he distinguished himself by becoming the top salesman and earning a Bulgari watch.
Breakthrough and Founding of fam Properties
In 2009, amidst the global financial crisis, Firas Al Msaddi acquired a bankrupt real estate company and transformed it into fam Properties. His initial success in real estate was marked by his quick adaptation and ability to close multiple leasing deals in just 30 days. Despite challenges, including a legal battle with partners, Al Msaddi’s vision and hard work led to the establishment of fam Properties in the Executive Towers, Dubai.
Growth and Expansion
Under Al Msaddi’s leadership, fam Properties has grown into one of the largest and most technologically advanced real estate firms in the UAE. The company now operates from a 7000-square-foot office in Bay Square, with over 200 employees across five branches, including two retail locations. The company’s portfolio includes diverse ventures such as FAM Automedia, FAM Holiday Homes, and FAM Living.
FAM Properties has expanded to Hong Kong, capitalizing on the strong synergy between UAE and Chinese governments. Al Msaddi’s strategic vision aims to bridge the cultural and business gap between the Chinese market and Dubai real estate.
Innovative Approach and Services
Fam Properties offers a comprehensive range of services including off-plan sales management, detailed walk-through inspections, investment advisory, and interior decoration. They provide instant property valuations, listing photography, 3D and video tours, and manage investment portfolios worth over $1.2 billion USD. The company caters to a broad spectrum of clients, from first-time homebuyers to luxury property investors.
Since 2012, fam Properties has been recognized as the top-performing property brokerage for Dubai Properties Group (DPG) and earned accolades such as the Platinum Agent award from Emaar Properties in 2017. The Dubai Land Department also named them the highest transacting agency in Dubai for 2017-2018.
Leadership and Training
Firas Al Msaddi’s leadership extends beyond business operations. He is dedicated to fostering a positive and motivated work environment. Through FAM Academy, he trains agents in two phases—initial training by company trainers and advanced training led by Al Msaddi himself. He emphasizes the importance of maintaining a positive attitude and provides etiquette training to enhance professional interactions.
Al Msaddi’s business partner and best friend, Tarek, plays a crucial role in sales and agent management, while Firas’ brother, Fateh, oversees technology and online marketing. Their collective efforts have significantly contributed to the company’s success.
Personal Life and Philosophy
A father of four, Firas balances his demanding career with family life. His daily routine includes early morning prayers, family time, and a rigorous work schedule that includes meetings, client sourcing, and social media engagement. He values fitness, considering gym visits as crucial as business meetings.
Despite his success, Al Msaddi has never had a suit tailored, preferring to shop at high-end stores like Zegna and Armani. He defines luxury as having things his way and credits his mother for inspiring his values of honesty, kindness, and cleanliness.
Firas Al Msaddi’s journey from a young entrepreneur in Syria to the leader of a major real estate firm in Dubai highlights his exceptional vision, determination, and innovative spirit. Through fam Properties and his various ventures, Al Msaddi continues to set new standards in the real estate industry, blending traditional values with modern technological advancements to drive success
