KC Global Partnerships, a new agency dedicated to fostering collaborations between talents, brands, and celebrities, is set to open this month at Dubai Hills Business Park in the UAE. The agency aims to bridge the gap between emerging talents and established brands, leveraging Dubai’s growing reputation as a global hub for innovation and excellence.
The agency has appointed two key figures to lead its operations: Amy Simon as Director of PR and Sufeena Hussain as Director of Partnerships. Simon, previously the Global Head of PR and Talent at PrettyLittleThing (PLT), was instrumental in the brand’s expansion into new markets, including the US and France. She will now bring her expertise to the Middle East, focusing on enhancing brand-talent collaborations.
Hussain brings over 20 years of experience in brand strategy across the Middle East and North Africa. Having led PLT’s regional operations from 2020 to 2023, she will leverage her extensive background to drive the agency’s partnership initiatives.
The launch of KC Global Partnerships coincides with the return of PrettyLittleThing founder and former CEO Kamani to the company. Kamani, who stepped down in 2023, aims to reconnect with customers and reinstate key features such as free returns for royalty members.
Campbell, a principal at KC Global Partnerships, commented on the agency’s mission: “Dubai has become a global hub for talent, brands, and innovation. Throughout my career, I’ve seen how meaningful relationships drive success and create opportunities.”
Kamani echoed this sentiment, stating: “In Dubai and across the region, there is significant potential to redefine the interaction between talent and brands. Our platform is designed to cultivate authentic, long-term partnerships that deliver real value.”
