ABU DHABI, 29th September 2024 — e& UAE has unveiled its second AI-powered autonomous retail outlet, EASE, in Dubai Mall. This launch represents a significant milestone in the telecom giant’s digital transformation strategy and customer experience enhancement efforts.
The EASE concept utilizes cutting-edge artificial intelligence, machine learning, smart shelves, and robotics to create a frictionless shopping experience. This initiative signifies a major step forward in e&’s vision of digitally empowering societies by seamlessly integrating AI and technology for an intuitive and personalized shopping journey.
Located on the second floor of Dubai Mall, the new store builds on the success of the initial EASE outlet in Al Kifaf, featuring advanced innovations such as:
- FastPass and visitor line activation via biometrics or the e& UAE app
- Smart gates and dispensing machines
- Trade-in ATM machines for device exchanges against Smiles points
- Self-assisted stations for scheduling deliveries
- Support for Apple Pay and Samsung Pay through the e& UAE app
Customers can explore products, pre-authorize payments, and complete purchases without staff assistance. The store offers a comprehensive range of mobile and fixed-line products, accessories, handsets, and trade-ins.
The new store in Dubai Mall enhances the EASE experience with even more advanced features. After shopping, customers can use a self-service checkout and exit at their convenience. The introduction of facial recognition for the visitor line purchase journey adds to the efficiency.
e& UAE views EASE as a cornerstone of its customer experience strategy. As the company drives digitalization, EASE represents a major milestone in the transformation journey.
The initiative aligns with evolving consumer demands for personalized experiences and sustainable practices. AI enables real-time personalization and integrates physical and digital retail, optimizing operations for sustainability.
Additionally, the Trade-in machine not only fosters customer loyalty but also promotes environmental sustainability by reducing electronic waste.
e& UAE’s commitment to customer experience extends beyond EASE stores. Customer experience (CX) is seen as a holistic journey encompassing every aspect of the brand. While specific expansion plans for EASE were not disclosed, the concept remains integral to e&’s overall strategy.