A New Beginning in Dubai
After relocating from the UK to the UAE in 2014, Calum White quickly identified key challenges within Dubai’s real estate sector. Disillusioned by how brokers were being treated and the knock-on effects this had on customer service, he envisioned a new model. That vision materialized in 2021 when he launched White & Co—a company designed to prioritize the well-being of its brokers as much as the clients they serve.
Calum’s philosophy is simple: happy brokers deliver exceptional service. This client-first mentality, rooted in transparency and authenticity, has made White & Co a standout in a highly competitive environment.
Building a Team from the Ground Up
At the outset, Calum’s mission wasn’t just to establish a business but to bring talented individuals from his homeland on board. Tapping into his Scottish roots, he actively recruited young, ambitious professionals from across Scotland to be part of his Dubai venture. This strategy has paid off; today, over 50% of White & Co’s workforce is Scottish, with many of the agency’s top-performing brokers hailing from the UK.
Calum’s emphasis on hard work and adaptability has attracted a diverse pool of talent, allowing White & Co to scale rapidly. Starting with just eight employees, the firm has grown to over 170 brokers in under two years—a testament to Calum’s leadership and vision.
Redefining Success in Real Estate
What sets White & Co apart from its competitors is its focus on performance and personal development. Real estate in Dubai offers immense opportunity, and Calum has cultivated a work environment where motivated individuals can thrive. With uncapped commissions and a culture that rewards dedication, brokers are empowered to achieve life-changing success.
The firm’s results speak for themselves: within its first year, White & Co generated over £4 million in business. Its portfolio includes everything from mid-range properties to high-end luxury homes, with one of the most notable sales exceeding £17 million.
White & Co’s momentum hasn’t slowed. The firm has become one of the top lead-generating agencies in Dubai, excelling in both residential and commercial real estate. It has also garnered industry recognition, winning Agency of the Month and securing an Agent of the Month award—accolades that highlight its continued growth and success.
A Commitment to Long-Term Growth
Calum’s vision extends far beyond initial success. Even amid the challenges of the global pandemic, he made a bold decision to secure a 16,000-square-foot office space on a five-year lease—a clear signal of his confidence in the company’s future. White & Co continues to scale, not only in size but also in reputation, as it climbs the rankings of Dubai’s most trusted real estate agencies.
The White & Co Difference
At the heart of Calum’s success is a simple yet powerful belief: if you invest in your people, they will invest in your clients. This ethos has allowed White & Co to thrive in an industry where high employee turnover and client dissatisfaction are common. By focusing on creating a supportive environment for brokers, Calum has built a culture of loyalty and performance, which in turn delivers exceptional results for clients.
Looking Ahead
As White & Co continues to make strides, Calum remains committed to pushing boundaries and elevating the standards of Dubai’s real estate market. His goal is not just to grow in numbers but to build a legacy of excellence, transparency, and innovation. With the foundation he’s laid, White & Co is well on its way to becoming one of the most respected names in the region’s real estate landscape.
Conclusion
Calum White’s journey from Edinburgh to Dubai reflects his determination, foresight, and commitment to making a meaningful impact in the real estate sector. By putting both brokers and clients at the core of his business strategy, he has created a model that is as effective as it is unique. White & Co’s rapid rise is a testament to Calum’s belief in hard work, opportunity, and the power of putting people first.
